Monday, March 11, 2013

Products and brand direction

A.K.O.O Clothing is an Americana fashion brand that manufactures urban apparel for men. A.K.O.O produces a wide array of styles for all seasons that include premium lightweight T-Shirts, cardigans, sweaters, embroidered wovens, leather jackets and quality denim among a variety of other clothing. In 2010, T.I. discussed his vision about the brand with MTV. "The direction of the clothing line, in my eyes, is upscale urban apparel," he stated. T.I. also mentioned in the same MTV interview that A.K.O.O will develop denim that is made from high quality fabrics. The line also sells wovens, crew-necks, and V-neck tee shirts. A diverse range of people have worn A.K.O.O apparel including Larry King[8] and hip-hop star Big Boi. Some prominent fans have even taken it a step further by aligning themselves and their projects with A.K.O.O such as Hosea Chanchez B.o.B, Curtis Granderson, Carl Crawford, Travis Porter, Tristan Wilds, Meek Mill and Mickey Factz.

In the summer of 2011 B.o.B was announced the new face of T.I.'s clothing line A.K.O.O. He will be featured in AKOO Clothing’s upcoming fall 2011 national advertising campaign alongside Curtis Granderson of the New York Yankees, Carl Crawford of the Los Angeles Dodgers, and star of the BET hit sitcom, The Game, Hosea Chanchez. He will be appearing in a graphic novel for A.K.O.O titled Hide In Plain Sight – Saving the World From Fashion Conspiracy.

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